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How to Set Up a Cross Promo Campaign

Campaign Creation

To start adding cross promo and direct deal campaigns to your app, log in and click “Campaigns” on the left menu, select “List”.

Campaign Dropdown - List 1.png

Set Up a Cross Promo Campaign

To start creating your cross promo campaign, click “Add Campaign”. Select the “Cross Promo” radio button, choose type of campaign (static, non-rewarded video, or rewarded video), give it a name and save it.

Add Campaign 1.png


Select the start date and end date. If you don’t want to specify an end date, check off the “no expiry” box.


Choose the priority of your campaign. Priority determines when the campaign is shown relative to other campaigns of the same type. 1 is top priority and 10 is the lowest priority. If there is a tie in priority between campaigns, each tied campaign will be given an equal chance for impressions.


Now select the app you will be promoting. Any apps that you have added to the Fuse dashboard can be chosen as the promoted app.

If you haven’t added any assets to the system, click “Add New Asset”. (Campaign Asset Manager)

TIP: before you create a new asset, save the campaign. This allows you to refresh the page once new assets have been added so that you can pick them from the list.

Static Campaign Settings

If you have chosen a static campaign, your static creative assets will be displayed in the table below. You can preview assets that are available for any of the portrait (P) or landscape (L) aspect ratios. Countries that have been selected will be listed, along with rate types and custom URLs (if applicable). You can edit each asset by clicking the “Edit” button.


Video Campaign Settings

If you have chosen a video campaign, your video assets will be displayed in the table below. You can preview assets that are available.

You will also have control over the number of seconds before the video can be skipped. It is highly recommended to leave skip settings off for rewarded video campaigns, as this will require the user to complete the video before they receive their reward.


Campaign Targeting

If you are promoting an iOS app with your direct deal or cross promo, set up the minimum and maximum iOS versions. This is very useful for making sure you only promote apps for devices that are able to install and run them. It’s not required for custom deals that point the user to web-based content. Note that Android device OS targeting is not currently available.


Now choose if you want to only target users who are connected to wifi. This might be used in a case where the download size of the app being promoted is so large it wouldn’t be feasible to download over a mobile network. This applies to both iOS and Android apps.

App targeting allows you to choose which apps could potentially serve this campaign. Search for, and select the apps you would like to target with this campaign.



A direct deal or cross promo content block must be added to a zone for your targeted apps. These blocks will display all active campaigns that can be served in the order of the priority set for each campaign. (Zone Set Up)

Both cross promo and direct deal campaigns have impression caps at a user level. They also have campaign caps based on the total number of installs, dollars earned (direct deal only), impressions, or clicks. Note that caps are not required. You can leave the field blank, meaning unlimited serving.

Start by selecting the metric you would like to cap the campaign with. Use the radio buttons to make your selection. Cross promo will not have the “Dollars” capping option. Note that install caps do not apply to web-based content or apps outside the Fuse network. Remember that these caps are across the campaign. For example, if you select impressions for the lifetime campaign cap and set it to 10,000, that means that the ad will show a maximum of 10,000 times across the campaign.


Frequency caps are on a per-user basis. Choose how often you want each user to see or click your direct deal or cross promo. For an example of these rules working together, say the lifetime impression frequency cap is set to 10 and the daily click frequency cap is set to 1. A user will see a maximum of ten ads from the campaign as they play. If they click an ad at any time, they will not see another ad for 24 hours.


Now you can enable the campaign (if applicable) and save it.


A direct deal or cross promo content block must be added to a zone for your targeted apps. These blocks will display all active campaigns that can be served in the order of the priority set for each campaign. (Zone Set Up)

Editing Campaigns

You are able to edit any campaign that has been created by a user in your account. For campaigns that target your apps, but that have been created by a user in another account that has permission to see your apps, you will not be allowed to edit the campaign (read only mode).

Campaign Asset Manager

To access the Campaign Asset Manager, navigate to the Campaign Asset List page by clicking “Assets” in the left menu of the dashboard under the “Campaigns” header. Then click “Add Asset”. You can also add a new asset by clicking “Add New Asset” in the campaign editor.

Campaign Dropdown - Assets 1.png

Select the type of asset. A cross promo campaign can support both non-rewarded static and videos, as well as rewarded video.


Give your new asset a name and save it.

For an asset intended for a cross promo campaign, leave the "Rate" section blank (only required for Direct Deal campaigns).

Now you can select the app or deal that the asset is promoting. By default, the “My Apps” radio button is selected. Any apps that you have added to the Fuse dashboard can be chosen as the promoted app. This is the typical setting for a cross promo asset.

For apps outside of the Fuse dashboard, or for promoting web based content, choose the “Custom” radio button option. You can choose the deal you want to promote, or create a new deal by clicking “Add Custom”. Give the custom option a name and select the store it will be targeting. Now you can add the Store ID if linking to an app store, or the URL if linking to the web and save. If the Store ID is entered, we will automatically generate the right URL that will take the user to the app store. If you are sending your users to a destination that is outside of an app store, select web and make sure to enter the URL for the destination.


Static Image Assets

If you have chosen "Static" as the asset type, you will be able to upload the necessary images. When uploading your assets, be sure to include images for each aspect ratio. A green checkmark will appear when you have uploaded the correct image size for each aspect ratio. If you hover on the suggested dimensions for a given orientation and aspect ratio you will see the minimum and maximum supported upload resolutions. It is always best to upload the highest resolution possible to ensure your ad looks great on all devices. Fuse will automatically resize images as appropriate for each device based on the device’s screen size and pixel density so that devices with lower resolutions get smaller file sizes.

TIP: You can select multiple images at once, and the uploader will automatically sort out the sizes and aspect ratios.


Accepted image dimensions per aspect ratio

Video Assets

If you have chosen "Non-rewarded Video" or "Rewarded Video", you will be able to choose your preferred video support. We allow uploads of MP4 video files, or inputing of VAST tags (linear / pre-fetch) or XML for serving video. To validate your VAST video tag or XML, we suggest using the preview tools found here.

The video specifications for file upload are as follows:

  • MP4 format (H.264)
  • 720p resolution minimum / 1280x720 (landscape orientation only)
  • 1080p resolution maximum / 1920x1080 (landscape orientation only)
  • 30 FPS
  • 16:9 ratio
  • 30 seconds or less
  • 128 audio bitrate
  • 44100 audio sample rate

Videos will be automatically transcoded to suit the device they are targeted for.

For either uploaded video, or VAST based video, you can choose the end-card type you prefer, either standard or custom. The standard end-card applies a semi-transparent layer over the last frame of the video. There is a single call-to-action button that is customizable.

Standard end-card example

If you choose to show a custom end-card, you will be able to upload a companion image of your choice. If relevant, and available, the store icon of the promoted app will also be displayed (does not apply for "deal" type campaigns, for example those that promote a Facebook page). The custom end-card will also include a large call-to-action button that is customizable. The end-card will automatically rotate to suit both portrait and landscape orientations (although please note that only landscape videos are currently supported).


Other Options

Add a custom URL if applicable. This URL will overwrite the URL defined for a given deal. This can be useful if the asset targets a specific country that has a specific click destination. Be sure to include “http://” or “https://” at the start of your URL.


When the asset is set up to promote an iOS app, you can control the devices the asset will appear on. Use this to ensure that only devices compatible with the promoted game see ads for it. Note that a creative MUST be uploaded for the aspect ratio of the chosen device. If no creative exists for that aspect ratio the campaign will not serve to that device. Note that device targeting is not currently an option for Android devices, and that the closest “fit” for aspect ratio will be selected (i.e. 16:10 -> 16:9).

Select the countries that the asset will appear in. Note that this does not target devices by their language settings, only by their last known location, and so be advised that using country targeting for language localization does not necessarily provide accurate results.

Under the “Advanced” expandable section, you can add callback URLs for impressions, clicks, and installs. These are postback URLs are designed to allow for transmitting data to a third party tracking service.


Editing Campaign Assets

If an asset is attached to a campaign the editing options are limited. You will not be allowed to change the promoted app or deal unless the asset is not attached to any campaigns.

Add Cross Promo and Direct Deal Campaigns to Zones

To add the necessary content blocks to your zones, navigate to the zone page for an app you targeted with a campaign, then select any zone that you would like the campaign to show in. Click “Add Content” and select either cross promo, or direct deal. Name it and save it.

Now create a target, and tweak the settings to your liking (Zone Set Up). Remember that the caps will affect all campaigns targeting the content block, and may override the caps set at the campaign level.

Navigate to the zone content page and add in your new content block from the list on the right. Remember that you can only have one content block per ad type active at a time, but the block will contain all of the campaigns available for that app.

Once you have added the content block, you will see a count of active campaigns on the block. Clicking “View All” will show you all of the campaigns that will appear in that block.

XPR Content Block 1.png